Think clearly what questions you need to ask. Some will be factual for classification purposes
e.g. qualifications, gender etc. and some will be attitudinal e.g. likes/dislikes.
- All questions should be relevant to the research question.
- Ask yourself if the questionnaire is for different groups of people. Is it for learners? Language choices will be dictated by the audience. Wording must be unambiguous.
- Get someone to test it before distributing to a larger group.
- Using survey monkey and other online aids could help with the gathering of information.
- When you want to leave space for a longer answer, do this on key questions and build in the proviso that these answers can be followed up if necessary later.
- Always be aware that the questions asked can have a limiting effect and push people into extremes or middle positions.
- Accept that because questionnaires can be anonymous, it is likely that people will be more honest in their responses.
- Make instructions very clear. Do not use abbreviations.
- Give some thought to the fact that the order of questions affects the way respondents answer..
- Use oral questionnaires with young children; they take time but give interesting results.